Jamaican designer Rachel Scott was named creative director at Proenza Schouler on Tuesday, according to a Vogue Magazine report.
Scott, who launched her own brand Diotima in 2021, will replace the founders of Proenza Schouler, Jack McCollough and Lazaro Hernandez, as they move to head French luxury brand Loewe.
At 41, Scott, who left Jamaica in the early 2000’s is described in the report as an industry veteran, with about 20 years of experience across fashion hubs of Milan and New York.
“Most of my career, I was crafting brands that were not my perspective. That’s my training,” she told Vogue, which describes Scott as an overnight sensation.
Scott won the CFDA’s Emerging Designer of the Year and Womenswear Designer of the Year Awards in 2023 and 2024, the report notes, without even staging a runway show.
To win in 2024, she bested fellow Womenswear nominees Marc Jacobs, Thom Browne, Tory Burch, and the Proenza Schouler designers themselves, Vogue says.
Scott will show her Diotima pieces on the runway for the first time on September 15; almost simultaneously, Proenza Schouler’s spring 2026 collection, developed by the designer, will be shown in presentation format next week, Vogue reports.
Commenting on the difficulty of running two brands, she told Vogue “I actually find [managing both brands] not that challenging. It’s actually quite fun: I can be really ridiculous over at Diotima, I can be really more radical over there if I want to be. Not that I’m not going to have interesting ideas here. But there is a formality here that doesn’t exist over at Diotima. I like this kind of push and flow.”
