The team behind Old Crisis recently injected a surge of energy into Kingston’s Freedom Skate Park, hosting an event that lit up the space with the fearless spirit of Jamaica’s young skaters and BMX riders.
From jaw-dropping tricks to daring flips, the day was a full-on celebration of street culture, creativity, and community.
What made the event unforgettable was the way it blurred the lines between fashion, lifestyle, and culture.
Old Crisis has never been just about clothing. From its inception the brand has been about people; about creating space for Jamaican youth to shine, to be seen, and to be valued.
The Freedom Skate Park gathering was a reminder that culture doesn’t only live on runways or in magazines; it thrives in the streets, in the parks, and in the raw energy of young people daring to express themselves unapologetically.
By fully embracing and investing in street culture, Old Crisis is pioneering a movement that fuses fashion with the pulse of the streets, amplifying the voices of young creatives shaping the future.
The aim is not just entertainment, but also empowerment.
At the centre of it is 18-year-old CEO and founder Carmelo Onfroy, a bold leader who has quickly become a symbol of Jamaica’s new creative wave. Onfroy’s vision extends to building a cultural movement that champions his generation’s creativity.
He’s not doing it alone, his team of equally passionate trailblazers includes Joey Bogdanovich, Tajay Francis, Jordan Dennis, and Victoria Walker. Close in age, deeply connected to the culture, and brimming with drive, together they’re building a space in which streetwear, music, skate, and BMX collide.
“Old Crisis is about… creating something real for the youth,” Onfroy shared at the event. “We want to give people a platform, whether it’s skating, BMX, music, or fashion… What we’re doing here is just the start.”
For Onfroy and his team, Old Crisis wishes to showcase the spirit of a generation hungry for expression, innovation, and recognition.
Just a week after the Freedom Skate Park takeover the team carried the vision into another space, this time with Jampreneurs, a programme designed for children aged 3–14.
Instead of lectures, the Jampreneurs session broke down big ideas like ownership, innovation, and community-driven business in a way that sparked imagination. The goal was simple: Help kids see themselves as creators and leaders from an early age.
Through Jampreneurs, Old Crisis aimed at planting seeds of empowerment, teaching Jamaica’s youth to dream bigger, and equipping them to build something of their own.
