Dancehall artiste DiCelebrityy is ecstatic that he got a major social media boost for his Hydraulics single since a “song shout-out” engineered by social media personality Mama Cenat during the final day of United States (US) online streamer Kai Cenat’s “Mafiathon 3” earlier this week.
DiCelebrityy has seen a fillip in his online searches, Spotify and Apple streams and downloads of his sizzling single, Hydraulics since the live Twitch stream.
“I just want to say thank you to ‘Mama Cenat’ and Kai Cenat for the shout-out because it gave my career and my Hydraulics song a major boost. My Apple Music boost, my Spotify got a major boost and a lot of people left comments under the song on YouTube, so that was a major thing, big up Kai Cenat for access to his platform,” DiCelebrityy said.
Kai Centa is the most-subscribed Twitch streamer in the world, as well as the most-followed Twitch streamer with 19 million followers. Approximately one million subscribers tuned in during his “Mafiathon 3” subathon in September 2025.
DiCelebrityy’s most recent release, Hydraulics, produced by Pyyros Govament Production, has been in heavy rotation, receiving airplay on various global platforms all summer. But this unexpected push has given him access to a whole new audience.
Some of the comments under his YouTube channel since Mama Cenat’s shout-out reveal the great influence of Kai Cenat’s Twitch platform.
One user wrote mischievously, “Mama Cenat anyone.”
Another commented, “Kai Cenat saw your music on stream right now.”
Yet another user chimed in, “Kai Cenat rizz.”
DiCelebritty praised the Twitch platform’s ability to serve as a powerful platform for artists to promote their work, engage with fans and generate income through live performances, interactive sessions, subscriptions, and merchandise sales.
“Twitch has helped people to discover my Hydraulics song. The platform significantly impacts music discovery. When Kai Cenat played the song, 500,000 people were live with him on Twitch, and a substantial portion of listeners found their way to my song as a result of that,” he said.
In the past week, Hydraulics has been popping up more on Spotify playlists all over the world, solidifying its claim as a classic dancehall record to watch in the last quarter of the year.
He has gained over several thousand views on YouTube over the past week to clock in at 57,000 views so far on his channel.
Born Adrian Anthony Campbell in St Ann’s Bay, St Ann, but raised in St Mary, DiCelebrityy wants to be a globally recognised ambassador for Jamaican culture in a similar way to Bob Marley, who he has previously named as one of his role models.
Filled with his trademark layered lyrics and emotive songwriting for dancehall and hip-hop rhythms, DiCelebrityy’s tracks Full Charge, White Liver and New Landlord made an impression on the patrons at Reggae Sumfest.
DiCelebrityy’s career has been on an upward trajectory over the past year, providing momentum and room for artistic growth. He has collaborated with the likes of Skillibeng, Rytikal, Spice, Sikka Rymes and Renee 6:30.
He is known for singles like VIP with Skillibeng, Bounce Remix featuring Spice and Gal Academy with Teejay.